Case Studies

Hanes Innerwear Australia (Hanes)

Team: Tim O’Callaghan, Eilish Gigney

Service: Infringement Monitoring | Trade Marks
Sector: Retail

Headquartered in Melbourne Australia, Hanes Innerwear Australia (Hanes) (previously operating as Pacific Brands) is home to some of Australia’s most recognised apparel and lifestyle brands including Bonds, Berlei, Bras N Things, Champion, Explorer, Holeproof and Sheridan.

Using Piper Alderman’s innovative trade mark monitoring service BrandProtect®, Hanes can identify businesses which start using similar brands and names, so they can take preventative action at the earliest time.

What our client said

Nicola Adams, Legal Counsel, Hanes

“Since 2008, Tim O’Callaghan, Eilish Gigney and team have conducted quarterly trade mark infringement monitoring of Hanes’ (formerly Pacific Brands) significant apparel brands in Australia and other key markets relevant to individual brands. We have been very pleased with the quality and responsiveness of the service of this team. The reports we receive are timely, targeted and provide relevant material in an efficient manner, enabling us to take appropriate action to protect our valuable IP assets.”