Case Studies

Trademark protection for apparel and lifestyle brands

Piper Alderman advised Hanes on brand protection using its innovative trademark monitoring service, BrandProtect.

Team: Tim O’Callaghan, Eilish Gigney

Service: Infringement Monitoring | Trade Marks
Sector: Retail

Hanes Innerwear Australia is home to some of Australia’s most recognized apparel and lifestyle brands, including Bonds, Berlei, Bras N Things, Champion, Explorer, Holeproof, and Sheridan. The brands are sold via wholesale partners and retail networks in more than 300 stores and online websites. Hanes operates in New Zealand, China, Australia, the United Kingdom, and Indonesia.

Using Piper Alderman’s innovative trademark monitoring service BrandProtect®, Hanes can identify businesses that start using similar brands and names, so they can take preventative action at the earliest time. In addition, Piper Alderman’s team has vast experience in intellectual property and trademark protection, giving it leverage in protecting the brands for Hanes.

What our client said

Nicola Adams, Legal Counsel, Hanes

“Since 2008, Tim O’Callaghan, Eilish Gigney and team have conducted quarterly trade mark infringement monitoring of Hanes’ (formerly Pacific Brands) significant apparel brands in Australia and other key markets relevant to individual brands. We have been very pleased with the quality and responsiveness of the service of this team. The reports we receive are timely, targeted and provide relevant material in an efficient manner, enabling us to take appropriate action to protect our valuable IP assets.”