Case Studies

Protecting brands and intellectual property assets for beverage company

Piper Alderman assisted Bickford's Group in protecting its brands and other intellectual property assets throughout Australia.

Team: Tim O’Callaghan

Service: Intellectual Property | Trade Marks
Sector: Hospitality, Tourism & Gaming

Bickford’s Group is an independently owned collection of companies based in Adelaide, South Australia. The company was started in 1839 and remains an Australian family-owned and managed business. In Australia, Bickford’s Group operates an alcohol and non-alcohol beverage portfolio. The company also owns several strategic assets and intellectual properties. This has made the firm lead competitors with innovative category solutions that create a powerful brands and a legacy for future generations.

Piper Alderman assisted this iconic beverage company protect its brands and other intellectual proper assets throughout Australia. In addition, our team was better placed to help Bickford’s Group because of its broad experience in intellectual property registration and enforcement.

What our client said

Rebecca Tolhurst, General Counsel, Bickford’s Group

“I have used Tim’s services for many years. I find his approach to be proactive and strategic. He is focused on understanding the commercial result we are seeking, and then works with us to deliver that result. He is a reliable and trusted advisor.”